Earlier this week OpenAI launched Sora 2, a substantial upgrade on its previous AI video generation tool, together with a new app and a TikTok-style personalized feed of video clips – and there are some changes on the way, according to OpenAI CEO Sam Altman.
First, Altman says copyright holders are going to get “more granular control” over how their characters can be used in the Sora app – in other words, it may not be so easy to generate clips featuring Marvel and Disney characters in the future.
“Rightsholders… are very excited for this new kind of ‘interactive fan fiction’ and think this new kind of engagement will accrue a lot of value to them, but want the ability to specify how their characters can be used (including not at all),” explains Altman.
From OpenAI’s perspective, it wants as many users and as many video clip generations as it can possibly get – and it’s hoping to make the technology compelling enough that copyright holders want to get involved, while also giving them the choice to opt out.
In it for the money
The second change that Altman talks about in his new blog post is around monetization rewards – though it seems this will be for companies whose work is included in the Sora clips, rather than the users who are creating them.
According to Altman, Sora users are generating a lot more video than OpenAI expected, and so there might be some kind of pay-to-generate system introduced in the near future (there have been previous hints at getting users to pay during periods of high demand).
“We are going to try sharing some of this revenue with rightsholders who want their characters generated by users,” says Altman. “The exact model will take some trial and error to figure out, but we plan to start very soon.”
